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Web Survey Bibliography

Title Do reminders minimize nonresponse at the expense of data quality? An investigation into the effect of reminders on data quality in web-based surveys
Author Tuten, T. L.
Source ESF Workshop on Internet survey methodology, Dubrovnik, 26-28 September 2005
Year 2005
Access date 19.10.2005
Abstract In our attempts to minimize nonresponse (and the potential for non-response bias), researchers use a cadre of techniques designed to improve survey response rates. Among these are the use of prenotification letters, design components of the survey invitation, and the use of reminders delivered to those in the sample who have not responded to the invitation. There is no doubt, whether for mail or web surveys, that sending reminders lifts response rates. Further, because reminders for web surveys are typically delivered via email, there is little cost involved in using them. Researchers hope that in reminding sample members to participate in a survey we are improving data quality by minimizing the potential for nonresponse bias. But, at what cost? Krosnick’s (1999) theory of survey satisficing suggests that respondents will be more likely to satisfice if their motivation is not sufficiently high. It is possible that sample members who do not respond to an initial invitation, but later respond to a reminder are less motivated than those who respond without reminders. If so, one would expect to find a higher percentage of incomplete participation patterns among those who responded following a reminder. This presentation will answer the question “Do reminders encourage response but affect response behaviors?”
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2005 (76)

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